مصطلح Newspaper

Electronic News
Modern communication technology is the cornerstone of the revolution in mass media at the moment, returns to its credit in the case of intermarriage, which witnessed the media for the first time in history between the printed and audio-visual means to produce the world and the way new information is more informative, electronic media.
If the electronic newspaper is a product of the tremendous development witnessed in computer technology, the credit to appear due to the attempts of researchers and journalists to produce multiple electronic newspaper can do the functions of the daily paper and add to it by exploiting the potential of connectivity to the Internet.
The Internet, even the early nineties of the last century, only a network linking computers and used in the transfer and exchange of information between government departments, universities and research centers. With the advent of World Wide Web (in English: World Wide Web), and the emergence of companies, providers of Internet services to individuals through participation, increasing public use of the Internet and virtually turned into a means of communication perform the functions of personal contact and public at the same time.
Among the most famous electronic newspaper that Saudi Arabia is already e-newspaper
When the Internet became a phenomenon and out of the uses of limited government, university, back-to-light so-called electronic publication of newspapers and news and information sites. And newspapers began to go out to the Internet motivated many, perhaps most important of which try to take advantage of new technology to compensate for the progressive reduction in the number of readers and advertising revenue.
Some of the steps of significance in the development of state-run newspapers, was a product of research for the Center for Mercury, as it provided the Center newspaper, "San Jose Mercury News" on-line in 1993, to be at the forefront of e-journals published on the website.
In 1994, launched the Daily Telegraph newspapers, the Times e Nschthma British nurses on the Internet. The Times site included an interactive panel discussion, but it was a modest text service is not included modern web technology. During a very short time, electronic spread newspapers on the Internet, even if the number has increased from 154 daily beginning in 1996, the 1562 newspaper in October the same year.
The first electronic newspaper on the Internet is an identical copy of that paper, and then evolved to exploit the potential offered by Web Kalthadit continuous news at the time of occurrence and the use of links and interactive discussion forums and the possibility to comment on the news and published reports and the possibility of downloading video clips of current events, along with many of the other features.
Later appeared in a stand-alone e-journals, without being issued by the daily paper, and provided the Internet create a personal online journals published by individuals, may not necessarily be told, the so-called blogosphere, which has played an important role in the scene the Arab and international press, and blew Many of the controversial issues is important.
Recently, the widespread phenomenon of "Facebook", a site established to strengthen social relations and the exchange of news, photos, video clips and other, but it currently has millions of people around the world, a shift from purely a social tool, to play a political role to mobilize people in the face of various current issues .
Razan zawawi

Mass communication
يشير مصطلح الاتصال الجماهيري mass communication بوجه عام الى كل الوسائل غير الشخصية للاتصال التي عن طريقها تنقل المعلومات بصورة سمعية او بصرية او كلاهما معا الى الجماهير .
وتشمل وسائل الاتصال الجماهيري : الراديو والتلفزيون والصحف والمجلات والكتب وغيرها .
والواقع ان هذا المصطلح يتضمن جانبين : اولهما متصل بالوسائل الفنية للاتصال والنقل . والثاني متصل بالجمهور . وفي هذا الصدد يذهب بعض الباحثين الى القول بان الاعضاء الذين يكونون الجمهور ليسوا كثيرون وغير متجانسين فقط بل انهم ايضا يستجيبون لكل وسيلة من وسائل الاتصال كأفراد منفصبين .
وان كان الاتصال الجماهيري هو الطرق والوسيلة التي يمكن بها ايصال فكرة او راي الى عدد كبير من الافراد المستقبلين في اماكن بعيدة ومتفرقة فان لكل وسيلة من وسائله استخداماتها كما ان لكل منها مزاياها الخاصة .
كذلك فان كل وسيلة تختلف عن الاخرى فيما يتعلق بالجمهور سواء الذي تخاطبه او تحمل اليه نوعا خاصا من الرسائل .

Public Relations
Public Relations is the organ that connects its public institution of internal and external. And technical progress in various media, particularly with regard to communication role in increasing the effectiveness of this device. Increased demand in recent sections on the development of public relations, and the reason for the popularity of this branch of the Department is Alldoralve role of this device and importance of each institution where the transfer of a picture of the active and the services provided by the public and the public need for such information
This term includes two concepts:
Relations: dealing with communication caused by the interaction of two or more and realized this relationship after the occurrence of an action-reaction were the result of positive and cooperative social relationships or on the contrary, the negative trend and lead to strained relations that could lead to disintegration and differences between individuals .
- Public: dealing with the public or people, and this concept is precisely the scope of the totality of relationships, including any relations here all interactions with the public or people in society and therefore become such interactions and large-scale complex multi-dimensional variety of targets the needs of individuals and groups and the diversity of interests and breadth of their goals.
Razan zawawi

Advertising
Is one of the public information activities,
which are indispensable for the economic activities of industry, trade, services and other economic activities as well as for institutions and charitable organizations, non-profit, without disclosing that their efforts will not get community support and funding necessary material for the continued operation and performance of its mission.
And advertising art of self-developed advanced technological development, which we come to it, with wrought by the great development of computers in today's world, reflected in turn on the world of advertising and advertising design advertising and bringing them out of the development and attraction thing a lot.
The advertising department is one of the most attractive for sales-minded persons.
A good newspaper space salesperson must be much more than a glib talker.
The advertising representative must be able to supply the potential advertiser with abundant and accurate figures about the paper's circulation pattern and totals ,the advertising rates , and the kind of merchandising support the advertiser will receive.
Razan zawawi