Why Most Niche E books Fail And How To Give

Why Most Niche E-books Fail - And How To Give Yours an Extreme Profit Makeover
Why do people buy e-books?
Most experts would immediately say "immediate gratification." The ability
to buy it and read it now.
That's the obvious answer. And yeah... it's true.
But immediate gratification is an underlying reason. If you sell an e-book
centered around ladybugs, most potential buyers aren't going to care that
it's immediately available for download.
When I shop at Amazon, and they have an e-book version of a title I'm thinking
about purchasing, I almost always opt for the print copy. In most cases I
don't have a need to be immediately gratified. An e-book version isn't going
to make me pull out my credit card any faster. Bookstore books normally don't
ignite that kind of "I-Need-It-Now" fire.
And that's a primary reason why most niche e-books fail to be profitable for
their authors. Even if it's a niche topic, it's written like a bookstore book.
So that whole immediate gratification thing is really a moot point. (In other
words, who cares.)
But there is a very simple way to turn that frown upside down.
Let's say you've indeed written an e-book on ladybugs. It's an encyclopedia of
everything related to the ladybugs species. An e-book in this format - no matter
how information filled - is going to ring very few bells. (Unless you're some
big wig in the entymology community.)
To create a demand for ladybug information, the first thing you'd have to do
is change your e-books focus.
Instead of selling an e-book on ladybugs in general, narrow your topic down
to the problems that ladybugs cause.
For example, certain regions within the United States have terrible
problems with ladybugs invading homes during the winter months. Not just
a few ladybugs here and there. I'm talking big masses of them creeping in
through every crack and crevice that isn't sealed tight.
Think of Alfred Hitchcock's movie The Birds, and replace the birds with
ladybugs. And instead of birds pecking at the people, think of ladybugs
biting everyone in your house. Not a pretty picture!
Most homeowners faced with a ladybug invasion aren't going to sit there
twiddling their thumbs, wondering what's going to happen next. Many of
them are going to hit the Internet to see how to get rid of these pesky
home wreckers.
The won't care about your ladybug encyclopedia. Not even a little bit.
But many of them will be interested in your report on how to naturally get
rid of ladybugs who are on a home invasion raid.
And that's what I mean by changing your e-books focus.
With each e-book topic you want to look at the problems that can arise
within that niche, and write exclusively about solving one or more of those
problems. The bigger the problem, the better.
The rationale behind this technique is quite simple.
People looking for a solution are impulse buyers. They don't need a lot of
hand-holding or smooth talking. They just want the problem solved. So your
job isn't to explain like an encyclopedia. It's to solve a desperate problem.
Do that, and you'll almost always have a demand.
Desperate buyers are the best buyers!